The ADVOCAP Childcare Incubator is a business incubator for childcare providers designed to expand local childcare capacity through shared space and business development services. The Incubator provides low-cost startup space, licensing assistance, business coaching, curriculum support, and ongoing business development services within a shared facility designed for childcare entrepreneurs.

Providers operate under in-home childcare licensing rules within the Incubator model. The facility is designed as four separate childcare incubator units, each set up like an individual home environment, allowing providers to operate licensed programs in a setting that mirrors in-home care while benefiting from shared infrastructure and business development support.

As providers grow and transition into independent programs or centers, new entrepreneurs enter the Incubator, creating a continuous pipeline of childcare expansion across the region.

“The shortage of childcare in Winnebago County is reaching a critical point, affecting both families and local businesses,” says Tanya Marcoe, ADVOCAP Executive Director. “By creating a supportive environment for providers to launch and thrive, we are investing in families, the workforce, and the long-term health of our community.”

Signature Homes by Adashun Jones Real Estate, the project’s construction partner, is leading the development of the facility. “Partnering with Tanya and ADVOCAP on this project has been an incredible opportunity to bring innovation to an issue that impacts so many families and small business owners,” says Glenn Elmer, Broker/Owner at Adashun Jones Real Estate & Signature Homes. “Being involved from the start has given our team an opportunity to be part of a project that creates real opportunities for childcare entrepreneurs. The incubator model is sustainable, scalable for the future, and we’re proud to be part of it.”